Associate product marketing manager responsibilities A Product Marketing Associate is a professional role focused on understanding market needs and ensuring that the product messaging aligns with customer challenges and company goals, thereby enabling sales teams and supporting product growth. See full list on productmarketingalliance. " The duties that Apr 4, 2025 · Associate Product Manager Salary. Location: On site in Charlotte, NC, Raleigh, NC, Birmingham, AL Nashville, TN or Memphis, TN Summary: As a Consumer and Small Business Digital Growth Associate Product Manager, you will be responsible for the implementation of new initiatives to maximize growth and deliver best-in-class products through data driven decisions. Feb 14, 2024 · Product Marketing Associate job description. In this role, you will oversee all stages of production for your assigned product line, from the planning stages, through the assembling of the product, and into the marketing strategies and sales. Another role related to product management that's not as widely understood is associate product manager (APM). Jul 23, 2024 · Elements to include in the Associate Product Manager Job Description template Associate Product Manager Job Description Template/Brief. Here is the typical career path for an associate product manager: Associate Product Manager: At this initial stage, you’ll work closely with senior product managers to grasp the fundamentals of product lifecycle management. Key Responsibilities of Associate Product Manager. Gathering product data, including web analytics, statistics, and consumer trends. Sample responsibilities for this position include: Associate Product Manager Duties & Responsibilities To write an effective associate product manager job description, begin by listing detailed duties, responsibilities and expectations. Jul 18, 2023 · A: Associate Product Managers can be promoted to Product Manager, Senior Product Manager, Director of Product Management, or General Manager. This involves conducting thorough market research to identify emerging trends, customer preferences, and competitive dynamics. A proven track record of working in product development is essential to becoming an associate product manager. Sample responsibilities for this position include: Associate product manager job description and template Here is an example of a job description for associate product managers: At [Company X], we are on the lookout for an enthusiastic Associate Product Manager to join our product team and contribute to the development, improvement, and execution of our product strategies. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and Jan 25, 2023 · This Associate Product Manager job description template can be posted to online job forums and career pages to recruit candidates. Mar 6, 2025 · Google's Associate Product Marketing Manager (APMM) program is a renowned early-career opportunity that kickstarts your journey in the world of digital marketing. The Associate Product Marketing Manager is responsible for assisting in the development and execution of comprehensive marketing strategies that enhance product visibility and drive sales growth. As a Associate product manager, you will be a part of the product management team which is responsible for the ideation, development and execution of new features for our web and mobile products. Sample responsibilities for this position include: Apr 21, 2025 · An Associate Product Manager works with more experienced product managers to learn and contribute to market research, product planning, and coordination with different teams such as engineering and marketing. The associate product manager job description sample shown above provides valuable information for preparing the job history segment of a resume for the post. Use this guide to navigate through the Google APM Program, making you as ready as you will ever be after you send in your application. They work closely with multiple teams within the organization, including Apr 27, 2023 · Product managers are crucial in conducting product research and identifying markets, features, challenges, and goals for developing products. Dec 18, 2024 · What skills are needed to become a successful associate product manager; Typical salaries of associate product managers in different countries; How to become an associate product manager: A step-by-step guide; Associate product manager FAQ; 1. We have included product manager / associate job description templates that you can modify and use. google. 00 122767. Key Responsibilities of Associate Marketing Manager. ". Associate product manager career path. Is an associate product manager a leadership role? An Associate Product Manager (APM) is not a leadership role. Associate product managers are usually required to have a bachelor’s degree in computer science, product development or a related field. It covers the typical functions that an Associate Product Manager will be responsible for once hired and also explains what experience and skills they’ll need to excel in this position. Sample responsibilities for this position include: Associate Product Manager Responsibilities and Duties Coordinate with senior product manager and development teams and develop various products according to requirements and perform research on various issues to provide expert knowledge on products. You'll learn the core APM qualifications, essential skills, and day-to-day responsibilities. In short, Google APMs work on the small stuff to pave their way to becoming a Google PM. You'll work with product veterans who are passionate about making an impact in the world, developing our product direction in an area like global payroll, contractor management Feb 1, 2023 · The Associate Product Marketing Manager (APMM), program is Google’s global, renowned early-career program, which was started in 2003 by Marissa Mayer at a similar time she started the Associate Product Manager (APM) program. What is the salary of an associate product manager role? In the United States, the salary ranges from $70,000 to $100,000 per year. Previous work experience as an Associate Product Manager, Product Marketing Manager or similar role; Experience managing the entire product lifecycle; Familiarity with market research, consumers’ behavior and marketing techniques; Hands-on experience with web technologies; Knowledge of project management tools, like Jira or Trello Associate Marketing Managers are employed by agencies or in-house marketing departments to develop and implement product promotion campaigns. Nov 24, 2024 · For instance, if a company is launching a new product, the Associate Marketing Manager will coordinate with product development, sales, and creative teams to create a cohesive campaign that effectively communicates the product’s value proposition to the target audience. An Associate Product Manager plays a vital role in developing, managing, and improving a product within an organization. Jan 6, 2025 · For responsibilities directly related to product marketing, look for product marketing specialist, associate product marketing manager, or product marketing associate roles. What does an Associate Product Manager (APM) do. associate product marketing manager responsibilities often require "organizational skills. Be sure Associate Marketing Manager Duties & Responsibilities To write an effective associate marketing manager job description, begin by listing detailed duties, responsibilities and expectations. 55 product owner 3. Associate Product Manager Job Description for Resume. Total compensation can increase this figure to between $90,000 and $120,000. Mar 8, 2022 · Associate Product Manager Responsibilities: Reporting to the Product Manager and collaborating with the product development team. Lead global broadband/multimedia strategy and platform product development across business units, including metrics definition and ROI analysis. 95 276000. 93 marketing 0. If you work for one company for a few years, you may even be eligible for a promotion to associate product manager. This position acts as a bridge between the product, engineering, and marketing teams to ensure smooth product execution. Associate Product Manager is someone who works with a product development team to develop new features for products. We have included marketing associate manager job description templates that you can modify and use. As an Associate Product Manager at Remote, you'll be working in a key area of investment for Remote's product strategy with mentorship from other senior product leaders. These experts collaborate with Marketing Managers and their resumes highlight responsibilities such as analyzing market research, developing marketing campaigns, monitoring results, assigning tasks to employees and nurturing client relationships. Jan 31, 2025 · Associate Product Manager Job Responsibilities. Shape Google's story as an Associate Product Marketing Manager. They’re responsible for taking care of the smaller aspects of a product, like product feature implementation, ensuring that the product design is accurate, and more. Unlike a product marketing manager, this role focuses on supporting more extensive strategies and ensuring effective product positioning. Sep 17, 2024 · Here’s a breakdown of the different routes to an Associate Product Manager position: Apply Directly for APM Roles. Determining improvements to product features. Jul 20, 2023 · A Product Marketing Associate job description typically involves researching, developing, and launching new products for a company. The responsibilities of the Associate Product Manager include identifying product improvements or new products by remaining current on industry trends, market activities, and competitors. Sample responsibilities for this position include: Feb 14, 2024 · Product Marketing Director job description. Associate Product May 27, 2025 · What is Associate Product Manager? An Associate Product Manager (APM) is an entry-level position that plays a vital role in assisting senior product managers with the development and oversight of products. This article clearly defines APM roles and responsibilities, equipping APMs to drive product success through market research, data analysis, strategic prioritization, and cross-functional collaboration. You can modify the requirements and responsibilities given in this template according to the specific need of your company. An associate product marketing manager helps craft market strategies, launch products, and analyze market trends. A Google associate product manager helps a Google product manager while assisting various product teams. Associate Manager, Marketing Duties & Responsibilities To write an effective associate manager, marketing job description, begin by listing detailed duties, responsibilities and expectations. Interested in the APM program? You can apply via careers. Google is proud to be an equal opportunity and affirmative action employer. Handle design and specification of administration system requirements to efficiently manage, operate, and support client API configurations and sessions. Just like a Product Manager, the responsibilities an APM has will differ from company to company. It is by definition a supporting role. This includes participating in market research, developing product specifications Equal Opportunity. Jun 25, 2024 · This excerpt from a resume also shows how vital it is to everyday roles and responsibilities of an associate product marketing manager: "focused on webinars, email marketing, surveys and creative event planning. Organizational skills. Create competitive positioning, messaging and response for client facing teams to respond to competitive claims. Associate, Product Management Duties & Responsibilities To write an effective associate, product management job description, begin by listing detailed duties, responsibilities and expectations. This includes marketing campaigns, promotions, content, sales collateral and training to support awareness, discovery Apr 1, 2024 · Associate Product Manager job profile. They work closely with cross-functional teams, including product managers, sales, and engineering, to ensure that the product meets customer needs and company goals. It’s a role that involves a mix of business, technical, and communication skills to help bring a product successfully to market. 35 manager 1. Jan 8, 2025 · A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. APMs typically work under the guidance of a product manager or group product manager, gaining valuable insights and mentorship. 96 associate product manager 2. Salaries for any position are never black and white. Analyzing consumer research data and recording product defects. 00 YEARLY 2059 39124 2025-04-01 2025-04-30 2025-03-01 2025-03-31 2025-05-05 Product Manager, or Product Design Manager, is responsible for overseeing all activities relating to researching An Associate Product Manager (APM) is an entry-level position in the field of product management. As an Associate Product Manager, you will play a crucial role in supporting the product management team in developing and launching innovative products. Responsibilities may include assisting in the development and implementation of marketing strategies An associate product manager may “own” a feature, but they’re rarely fully responsible for an entire product. Mar 4, 2025 · Consider roles such as customer service agent, sales representative, or marketing associate to learn more about the industry and develop the skills you need as an associate product manager. The role and responsibilities of an Associate Product Manager (APM) may vary across companies, but here are some common tasks associated with the role: Market Research: Conduct research to understand market trends, customer needs, and competitive products. This in turn will ensure greater profits for the organization. We have included associate product manager job description templates that you can modify and use. The Associate Product Marketing Manager plays a key role in the successful marketing of a product. Planning and Execution Marketing Associate Manager Duties & Responsibilities To write an effective marketing associate manager job description, begin by listing detailed duties, responsibilities and expectations. From collaborating with designers and engineers to stakeholder management and agile development, you Jan 30, 2025 · Associate Product Manager (APM) The associate product manager (or APM) position is where most fresh college graduates or people just entering the industry will likely start off. com during open application windows, or set job alerts to be notified when applications open if they are not open currently. Candidates with degrees in computer science, business, and other related courses of study may stand out. We have included associate, product management job description templates that you can modify and use. Collect and evaluate The Associate Product Manager Job Description is a comprehensive list of typical job duties and expectations. We have included associate manager, marketing job description templates that you can modify and use. Feb 6, 2022 · Product Manager job description. Role and Responsibilities of an Associate Product Marketing Manager. The associate marketing manager assists the marketing manager in the analysis, planning, designing, innovating, developing and applying the marketing techniques in a practical way to ensure product development. Product Marketing Manager : With proven experience and results, an APMM can advance to a Product Marketing Manager position, overseeing larger Jan 8, 2025 · Research associate product marketing manager duties and responsibilities Manage global launch calendar and development schedules with WW partners. Product Manager / Associate Duties & Responsibilities To write an effective product manager / associate job description, begin by listing detailed duties, responsibilities and expectations. You might be the unsung hero known as an associate product marketing manager. With experience and performance, they can also move into other areas of the company, such as marketing, operations, or sales. Apr 21, 2025 · Role and Responsibilities of an Associate Product Manager. An Associate Marketing Manager is typically a mid-level position within a marketing team. We have included associate marketing manager job description templates that you can modify and use. You will also be responsible for conducting market research, generating product requirements, and determining specifications and timetables. com Jan 6, 2025 · The Associate Product Manager role is a dynamic entry point into the field of product management, and with the right combination of skills, education, and a proactive approach to career development, aspiring APMs can build fulfilling careers driving product innovation and contributing to the success of their organizations. APMs support product management teams in various Mar 14, 2024 · Get free associate product marketing manager job description templates based on analyzing thousands of associate product marketing manager job descriptions to identify key pieces of information you want to include when writing an associate product marketing manager description. We are committed to building a workforce that is representative of the users we serve, creating a Jan 8, 2025 · How this skill relates to associate product manager duties can be seen in an example from an associate product manager resume snippet: "assisted in the development and production of three distinct sleepwear brands assumed responsibilities of product development manager through various organizational changes. You will have the opportunity to work closely with cross-functional teams and contribute to the overall success of our products. The role typically involves working closely with more experienced product managers and cross Sep 22, 2024 · Associate Product Marketing Manager: After acquiring some experience, professionals can move into the APMM role, where they will begin to take on more responsibilities related to product marketing. Sample responsibilities for this position include: We need an experienced and innovative Associate Product Manager to join our products team. For broad marketing experience, seek marketing assistant or marketing associate roles. They are involved in various stages of the product lifecycle, from conception to launch, and even beyond. Feb 3, 2020 · Previous work experience as an Associate Product Manager, Product Marketing Manager or similar role; Experience managing the entire product lifecycle; Familiarity with market research, consumers’ behavior and marketing techniques; Hands-on experience with web technologies; Knowledge of project management tools, like Jira or Trello What responsibilities are common for Associate Product Marketing Manager jobs? Track product usage trends to inform product development, pricing/packaging, content, and collateral. There are always some gray areas depending on the company pay scale, job description, location of the company, industry, and the applicant’s experience. A Product Manager is the person who identifies customer needs and more prominent business objectives for a particular project, articulates what success looks like in this case study and rallies team members to help turn that vision into reality. Job Search: Many companies, especially startups and mid-sized businesses, hire APMs through job boards and company websites. Associate Product Manager Requirements: Knowledge, Skills, and Abilities for Career Success May 1, 2025 · Product Marketing Manager The Product Marketing Manager is responsible for leading the strategy and go-to-market (GTM) for product positioning and competitive differentiation across all stages of the buyer and customer journey. See the Associate Product Manager job description above for more details. In order to attract an Associate Product Manager that best matches your needs, it is very important to write a clear and precise Associate Product Manager job description. A Product Marketing Director is a strategic leadership role responsible for driving the go-to-market strategy, messaging, and positioning of a company’s products globally, ensuring the product’s market competitiveness and alignment with customer needs. May 1, 2025 · A 39510 2308 product manager 17. What Are the Skills An Associate Product Manager Must Have? No one is expecting an associate product manager to come in, take over, and shake things up. Started in 2003, this program aims to shape future business leaders within Google's marketing organization. Equal Opportunity. However, APMs are generally responsible for: Gathering quantitative data and metrics through market research; Analyzing consumer research data; Determining improvements to product features Jan 8, 2025 · Differences between product marketing engineer and associate product manager duties and responsibilities Product Marketing Engineer Example Responsibilities. Dec 13, 2022 · How to Become an Associate Product Manager Associate Product Manager Education and Experience. 83 282867 305521 30000. obgtgqgjorexorqvzajfmhzjkusbfdxillqancvfglaxwdgvj