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Dbs bank digital transformation case study and Weill P. ” Piyush Gupta, CEO of DBS Bank in an interview with the Financial Times, September 28, 2015 In book: Maximizing Value with Automation and Digital Transformation (pp. However, there is a Introduction: DBS made it to news for its successful digital transformation journey. This case study DBS digital transformation is a success story of how any conventional bank can completely transform into a digital organization resolving the convolution of business and technology, driven by a This case covers the period from 2014 to 2020, when DBS embarks on its second strategy under the stewardship of Piyush Gupta. corporate-sg-en Insights SIA This instance chronicled DBS Bank's electronic transformation in seeking regional increase amidst a brand new digital age in the Asian banking industry. Driving Digital Transformation at the DBS Bank SI-195-E 5 IESE Business School-University of Navarra We did well, I guess. Find out how the board, CEO Piyush Gupta and his management committee steered the bank Our Investment Thesis: 2009 Create an Asia-centric commercial bank that delivers double-digit ROE and growth rates in a diversified manner Capitalising on megatrends in Asia – Intra-regional trade and capital flows – Urbanisation and infrastructure investments DBS Digital transformation strategy. The feedback that it received from the hackathon participants and the business sponsors was excellent. The participants at the offsite retreat crafted a strategy that identified key areas of HeveaConnect was launched as a transparent digital marketplace which enables the trading of sustainably processed natural rubber. What are the motivations behind the digital transformation of DBS? Answer this is the context of Porter's five forces and Treacy & Wiersma's value disciplines (week 8 lectures). by Ranjay Gulati, Adina Wong, Dawn Lau, Joseph Mesfin, * * * * * $11. It is now available on the HBS website. HONG KONG SAR - Media OutReach - 27 February 2023 - DBS continues to be studied as a transformation role model, with Harvard Business School (HBS) being the latest academic institution to capture the bank's successful digital transformation journey in a case study. It deals with the challenges in the field of Information Technology. However, the bank recognizes the need to further enhance its digital offerings and capabilities to meet the evolving needs of its customers and stay ahead of the competition. What is the case method? A brief guide to case teaching; Outstanding Case Teacher Competition; #WorldCaseTeachingDay; Recognition and rewards; Preparing to teach. Discover the impact and strategies for embracing digitalisation in the financial sector. Item: # 423022 Singapore-based bank DBS went through three waves of purpose-driven transformation, overhauling the bank's The window is a five-year one. It is demonstrably the case that digital innovation pervades every part of the bank, from consumer to corporate, SMEs to transaction banking and even the DBS Case Study - solution - Free download as PDF File (. 0 that is implemented from 2010 to 2014 to shape the bank Singapore-based bank DBS went through three waves of purpose-driven transformation, overhauling the bank's systems, upgrading employee skills, and re-centering its customer focus, with the bank's purpose growing bolder with each key milestone achieved. DBS Bank: Leading Digital Banking in Asia Background. The Digital Transformation of HR Function at DBS. His first 100 days were spent familiarising himself with the business. Live More. 1—Company Financials). Reg. Upon DBS BANK CASE STUDY The Case of DBS Bank explains the digital transformation of the bank, explore human capital, how it expended regionally and until now remains at the top of the Asian banking industry. Educators; Purchase DBS Bank is the largest bank in Southeast Asia, with operations in 19 markets around the world. The objective was to make The bank’s case is being taught in HBS’s Master of Business Administration (MBA) programme and its executive education courses. HBS is the latest academic institution to capture the bank's transformation journey in a case study that is being taught to its MBA students. It deals with the challenges in the field of Human Resource Management. This workshop is for leaders looking to understand how and why DBS Bank is so successful. The bank's CEO Piyush Gupta had attributed this growth to the company's continuing digital transformation journey that had started more than a decade ago. Included in Full Research Joining me to discuss this are Mark Troutman, group head of sales at DBS's global transaction services, and Ramesh Sankar, group head of digital channels at the company's institutional banking group. This case, set in 2015, outlines the key The case study highlights DBS's existing digital initiatives, including its mobile banking app, digital onboarding processes, and data analytics capabilities. DBS Bank: Emerging Markets and Overseas Countries (EMOC) Core Migration. Key highlights Learn Digital Marketing through this post 'Case Study: Digibank from DBS. In 2009 DBS was an underperforming national bank with overseas branches, losing traction and lacking a compelling strategy. Bank Dhofar Core Banking Transformation. Blockchain’s emerging use cases in financial services: Near-instant cross-border payments, clearing and settlement, 24/7; Tokenised digital assets and cryptocurrencies Stablecoins and Central Bank Digital Currencies (CBDCs) GameFi and the Metaverse The Innovation Case Study series highlights the “go to” techniques of innovation heavyweights. pdf), Text File (. The Finacle implementation at BankDhofar was completed in 18 months. Learn what it took Paul to transform DBS’ 50-year-old cultural, digital and data offeri This is a Spanish version. DBS PERSONAL BANKING digibank by DBS WEALTH MANAGEMENT DBS Treasures INSTITUTIONAL BANKING SME Banking Corporate Banking DBS GROUP Case studies Learn how you can benefit from DBS’ solutions with our clients’ success stories DBS’ digital platform have helped make our finance department more efficient and lowered our admi PERSONAL BANKING DBS WEALTH MANAGEMENT DBS Treasures DBS Treasures Private Client DBS Private Bank Case studies Learn how you can benefit from DBS’ solutions with our clients’ success stories DBS API solutions support digital transformation and streamlining reconciliation, empowering Let's Park to become a leading parking platform. DBS Bank faced issues with low physical presence in Southeast Asian markets but overcame this through strategic investments in These 15 digital transformation case studies present a thrilling narrative of change, charting the journeys of companies that dared to embrace the digital frontier. However, a recent study by Autodesk and IDC [1] noted that despite this, still only two per cent of construction firms had actually Case studies Learn how you can benefit from DBS’ solutions with our clients’ success stories DBS’ digital platform have helped make our finance department more efficient and lowered our admi Read more. They created two joint teams – one to expedite the delivery DBS bank Case Study Solution. Part A of the case takes place in February 2010. See here to understand how this impacts you and details on how we manage your information while working Learning with Cases: An Interactive Study Guide; Articles and books; Videos; Student sessions; Training & resources. Its content provides a strategic guide for an organization’s own digital transformation. When I told the Singapore taxi “uncle” where I was going he said, “DBS – Damn, Bloody, Slow. It won for its readiness to implement and assume digital banking services during the Covid-19 pandemic. Powered by our comprehensive suite of APIs – DBS RAPID – these case studies demonstrate how our digital solutions have enabled numerous companies to drive transformational change In an interview with McKinsey’s Joydeep Sengupta, Chng Sok Hui, Chief Financial Officer of DBS, discusses how mindsets and culture are just as important as technology for a digital-forward bank. A framework based on the digital transformation journey of DBS Bank is presented and new managerial insights for driving digital transformation strategically are drawn. ( Singapore Management University , 2020 ) . This case covers the period from 2014 to 2020, when DBS embarks on its second strategy under the stewardship of Piyush Gupta. This case study explores the transformative journey of Goldman Sachs as it launched Marcus, Digital Banking A Case Study of India. Your answer should be provided in ppt format and be Mumbai (Maharashtra) [India], February 16 (ANI/PRNewswire): DBS continues to be studied as a transformation role model, with Harvard Business School (HBS) being the latest academic institution to Theresa Phua, Singapore head of HR, at DBS Bank, explains how to create an enabling environment for people to embrace digital innovation. So, what determines the success or otherwise of digital transformation today? DBS’s new research, which gathered the insight of 1,225 senior executives worldwide – and is one of the first studies to explore the finance/commercial Transfers digital transformation lessons through case study teaching and is ideal for educating your team. The aim is to become the Best Bank in the World (BBIW) by 2020. It has been awarded World's Best Bank by Euromoney in 2019 and Asia’s best bank in 2020 – All of this is attributed to transformation Case: Driving digital transformation at the DBS bank Introduction: DBS bank is one of the well-known banks in the world bank sector. Professor Zhu said, “The case study on DBS Case study: DBS – the edge. Download Case Study . DBS is doing this better than any other bank. Digital India, 16 Feb 2023 - DBS continues to be studied as a transformation role model, with Harvard Business School (HBS) being the latest academic institution to capture the bank’s digital transformation journey in a case study. It was then that DBS also began experimenting with AI to drive value for the business and customers. A Y M Mostafa 26 Nov 2022 00:00:00 | Update: 26 Nov 2022 17:19:11 DBS digital transformation is a success story on how any conventional bank can completely transform into a digital organization resolving the convolution of business and technology, driven by a customer-centric and innovation Client Background: Client name: Lakshmi Vilas Bank (now DBS - Development Bank of Singapore); Industry type: Banking Products/services or core business: Retail and Commercial Banking offered through a variety of online, mobile, DBS continues to be studied as a transformation role model, with Harvard Business School (HBS) being the latest academic institution to capture the bank's digital transformation journey in a case study. Bukalapak - Making tax payments easy with APIs. Its Harvard Case - DBS Transformation (A): Becoming a World-Class Multinational Bank "DBS Transformation (A): Becoming a World-Class Multinational Bank" Harvard business case study is written by Sean Meehan, Pallivathukkal Cherian Abraham. However, there is a lack of conceptual clarity on the underlying design logic of a future “Leaders in digital banking talk about the difference between digitizing aspects of a bank and creating a truly digital financial institution. ), Financial Management in the Digital Economy, chapter 8, pages 141-161, World Scientific Publishing Co. DBS Bank adopted “Making Banking Joyful” as its digitalization strategy in 2014. During the pandemic crisis and economic slowdown of 2020–2023, it still managed to make two potentially transformative acquisitions, launch two new digital exchanges and think anew about what future banking would look like. Led by its CEO, DBS invested heavily in technology and undertook radical changes to ‘rewire’ the entire Download Citation | Designing a Future-Ready Enterprise: The Digital Transformation of DBS Bank | Many organizations are embarking on digital transformation to be future-ready. Digital Transformation in Finance: A Case Study on Goldman Sachs’ Marcus About. Rewiring the Enterprise for Digital Innovation: The Case of DBS Bank. L. One is how we digitised to the core Many organizations are embarking on digital transformation to be future-ready. By integrating AI into core processes, companies can unlock This case series examines the two stage transformation of DBS 2009- 2017. 181-189) Authors: This project is a case study analysis of DBS Bank, a premier retail bank in Singapore. 16, 2023 /PRNewswire/ -- DBS To help our customers transform their businesses for the future, today. Post-rebrand, NatWest continues to transform and reap the benefits of Agile. By Harvard Case - Rewiring the Enterprise for Digital Innovation : The Case of DBS Bank "Rewiring the Enterprise for Digital Innovation : The Case of DBS Bank" Harvard business case study is written by Siew-Kien Sia, Christina Soh, Peter Weill, Yvonne Chong. Singapore, 02 Feb 2023 - DBS continues to be studied as a transformation role model, with Harvard Business School (HBS) being the latest academic institution to capture the bank’s Under new leadership the A case describes the initial implementation of its turnaround strategy with the objective of creating a competitive world class multi national bank. The B case describes DBS's digital pure-play entry into the Indian market, its strategic reset now with an ambition to be like a 22,000 person start up prompted by its assessment of what the fintech landscape populated Learning with Cases: An Interactive Study Guide; Articles and books; Videos; Student sessions; Training & resources. DBS is widely known in the banking industry for value creation through digital transformation and 2. pdf - Free download as PDF File (. HBS Global Research Center: Asia-Pacific Research Center; Search. This case series examines the two stage transformation of DBS 2009- 2017. DBS, the largest bank in Southeast Asia, embarked on a journey of digital transformation in late 2013. The case focuses on 1) re-architecture technology 2) becoming customer obsessed 3) creating a startup culture. Bank Less. A digitally It also includes the Harvard-listed case study written by Speculand. Purchase the This case chronicled the digital transformation of DBS Bank in seeking regional growth amidst a new digital era in the Asian banking industry. Ltd. Talk to Us. DBS Bank Chief Information Officer David Gledhill shares his insights on DBS’ digital transformation with McKinsey’s Vinayak HV, a partner in the Singapore office. VAT No GB 870 9608 93. The program was able to Digital transformation DBS case study Kien Sia S. In 2009 DBS DBS_Bank_Case. CIOs can use this case study to explore DBS Bank’s innovation techniques, like its GANDALF program, two-in-a-box model and horizon roadmap programs to drive a pervasive innovation culture. From revamping our technology infrastructure to redesigning workspaces, DBS has been immersed in a digital transformation journey. Under new leadership the A case describes the initial implementation of its turnaround strategy with Singapore-based bank DBS went through three waves of purpose-driven transformation, overhauling the bank’s systems, upgrading employee skills, and re-centering its customer focus, with the bank’s purpose growing bolder with each key milestone achieved. 95 (USD) * * * * * (*) (*) Qty. ' Learn Digital Marketing through this post 'Case Study: Digibank from DBS. In both stages the bank places the customer as the centre of its thinking about how to structure, resource and play in the market. The DBS case is being taught in HBS' Master of Business Administration (MBA) programme and its executive education courses by Professor Ranjay REWIRING THE ENTERPRISE FOR DIGITAL INNOVATION THE CASE OF DBS BANK This case chronicled the digital transformation of DBS Bank in seeking regional growth amidst a new digital era in the Asian banking By 2023 DBS Bank Singapore had long been globally recognised as an exemplar of how to achieve digital transformation. Case -Reference no. DBS merged their technology and operations divisions and launched new Such an enterprise must incorporate the duality of exploitation and exploration as well as the fusion between business and technology into its organizational design. Pte. Take a look at how DBS bec Digital leadership and transformation DBS started our digital transformation in 2014 and created one of the most comprehensive digital transformation programmes for a bank. To sustain its competitive position, DBS embraced the digital transformation process by establishing a DigiBank unit that independently owned the decision I still remember my first day at DBS. 105-121. THE DIGITAL REVOLUTION Business Scenario Singapore based DBS bank confronted the challenge to compete with fintech startups, meet evolving customer expectations, and overcome internal operational inefficiencies. The bank has expanded through acquisition and many different strategies. DBS Bank - Download as a PDF or view online for free history, details, limitations, achievements, awards, CEO, products, applications they created, charts. Digital transformation is redefining banking and finance in Singapore. Wachsman spoke with Jimmy Ng, Get Creative, Unique, and fully editable Case Study On Digital Transformation At DBS Bank Training Ppt Powerpoint presentations and Google slides Presenting Case Study on Digital Transformation at DBS Bank. ” Accelerate your digital transformation through engaging in partnerships. DBS required a partner who could help them transform digibank into a truly digital Read the full digital transformation in banking case study: Royal Bank of Scotland: Transforming PPM with Lean-Agile practices. This case chronicled the digital transformation of DBS Bank in seeking regional growth amidst a new digital era in the Asian banking industry. 3, 2023 Introduction. Case Studies. Analyze the competitive position of DBS prior to its digital transformation. It also secured the Safest Bank in Asia award for the 12th consecutive year. Under new leadership Digital Transformation Examples and Case Studies false Last Update: Dec. Keynote with Paul Cobban, Chief Data and Transformation Officer, DBS. Upon completing the first phase of the transformation (2009–2014) that radically “rewired” the entire enterprise for digital innovation, DBS initiated This case covers the period from 2014 to 2020, when DBS embarks on the its second strategy under the stewardship of Piyush Gupta. Singapore-based DBS bank has earned multiple “best bank” titles, from publications including Euromoney, The Banker, and Global Finance. Utilizing three main pillars to construct the new plan and solve most of the problems of banking in the 21 st century , DBS aims to pioneer a new All Case Studies; Featured Content DBS Bank. ' DBS has poured in Professor Zhu said, “The case study on DBS illustrates how AI technologies can potentially transform traditional industries, such as financial services, while driving value creation. In 2020, the bank set up the DBS Digital Exchange (DDEx) with the aim of enabling institutional and accredited investors to tap into a fully integrated tokenisation, trading and Once a laggard in customer satisfaction surveys among banks in Singapore, DBS has become the world’s best digital bank through a deliberate digital transformation journey fueled by AI. ” The Driving Digital Transformation at the DBS Bank case study solution undergoes a rigorous quality control process, including multiple rounds of proofreading and editing by experts. The DBS case study is being taught in HBS’ Master The case presents the second phase of DBS Bank’s digital transformation. Digital Case Study Book 2020 To rapidly transform its payment platform, DBS leadership planned a series of improvements and engaged with ThoughtWorks as an assisted transformation partner. This study will analyze the strategies used and their effectiveness in digitizing the bank. Finally, this case highlights the need for the top management team to canvass its Board's endorsement and investment support for a transformation of such size, scale, and duration. The bank initiated its digital strategy in 2009 to radically rewire digital The case will be taught in HBS’ MBA and executive education programmes, focusing on AI and digital transformation. However, there is a lack of conceptual clarity on the underlying design logic This case series examines the two stage transformation of DBS 2009- 2017. DBS Bank underwent a digital transformation to remain competitive in the Asian market. By integrating AI into core processes, companies can unlock new potential for customer-centricity and operational excellence. Led by its CEO, DBS invested heavily in technology and undertook radical changes MAS 658, which governs the bank's arrangements with outsourced service providers, comes into effect from 11 Dec 2024. The bank embarked on a journey to transform from a traditional banking institution to a digitally-driven one. The DBS case is being taught in HBS’ Master of Business Administration (MBA) programme and its executive education Professor Zhu said, “The case study on DBS illustrates how AI technologies can potentially transform traditional industries, such as financial services, while driving value creation. This paper has demonstrated how the DBS Transformation (A) case presents of strategic leadership, shift towards digital, and cultural change have supported DBS to transform into a world-class multinational bank, Thus, accepting all of these elements DBS managed to overcome all changes and become the leader of the banking industry, You are required to produce a management report entitled, “Digital Transformation of DBS Bank” based on the evidence supplied in the case study. Learn how DBS has worked to build not just its digital capabilities, but also digital mindsets. Today, when teams – including senior executive teams – feel a need to think outside the box, they Professor Zhu said, "The case study on DBS illustrates how AI technologies can potentially transform traditional industries, such as financial services, while driving value creation. However, there is a lack of conceptual clarity on the underlying design logic of a future-ready enterprise. ©2025 DBS Bank Ltd | Co. Skip to main content. Handle: RePEc:wsi:wschap:9789811230011_0008 Asian Studies; Business & Management; Chemistry; Children’s Books; Computer Science; Economics & Finance; Chapter 8: Digital Transformation of Banks: The Case of DBS. Upon completing the first phase (2009-2014) of the transformation that radically "rewired" the entire enterprise for digital innovation, DBS initiated its second digital push in 2015 to address ever-emerging threats from fintech companies and institutional constraints This case chronicled the digital transformation of DBS Bank in seeking regional growth amidst a new digital era in the Asian banking industry. , Soh C. 196800306E | Rate this site ×. DBS must decide which overseas market to focus on and how DBS Case Study – published by Singapore Management University While writing the book on the bank’s transformation, the course facilitator also collaborated with the University (where he is Harvard Business School (HBS) has published a case study focused on DBS Bank‘s digital transformation journey which was put together over a span of 15 months. Written by FinTech Futures; 9th July 2018; This has the potential to significantly accelerate the bank’s digital ambition and customer impact. Central to this journey was the bank's adaptation of Artificial Intelligence (AI), to improve and diversify products and services. The case also discusses how the bank successfully developed a start-up culture bringing everyone on the same understanding and developing digital tools. DBS Bank was the recipient of Global Finance’s World’s Best Bank 2020 Award. They pursued a strategy of disruptive innovation by making banking simpler and more accessible through digital tools. The bank achieved this by changing the way its people thought and felt about technology. Regions found its legacy lending systems weren’t up to supporting service at 1 CASE STUDY: Corporate Profile of DBS Bank Vision: We seek to "Make Banking Joyful" - by leveraging digital technologies and embedding ourselves seamlessly into your lives of deliver simple, fast and contextual A new executive team joined DBS Bank and set the company on a major transformation effort. It was a good step for spreading awareness to the employees and help them understand the digital path which the bank planned on taking. ” Since CEO Piyush Gupta and his colleagues reset DBS’s vision and strategy and commenced its transformation in 2009, DBS doubled both its top and bottom lines (see Table 24. We are proud to present this showcase of our award-winning digital solutions. This DBS, the largest bank in Southeast Asia, embarked on a journey of digital transformation in late 2013. This adaptation came In this informative webinar hosted by Brightline Initiative, Robin Speculand, pioneer and expert in strategy and digital implementation, shares how DBS Bank They planned on doing this in a few very specific ways mentioned in the Case Study material DBS : Digital Transformation to Best Bank in the World . If you don’t get the digital transformation right in the next five years, you will be history. 12. You can find the case study solution of the HBR case ANSWER 4: Yes, I feel that DBS was able to effectively change the mindset in the organization. Discover how DBS digital solutions helped Singapore Airlines to save costs and enhance flight booking, payments experience. In parallel with creating a new organizational unit called Digibank to spearhead the bank's expansion into new markets, the bank launched the Digital Mindset program to help change the company from within. Directed by the case's CEO, DBS invested heavily in technology and undertook radical changes to 'rewire' the entire business for digital innovation. The bank was recognized as the 'World's Best Digital Bank' by Related: Digital Transformation Case Studies . The accolades and awards it received in 2016 suggested it had successfully transformed to become a world-class multi-national bank and was well on its way Transforming a bank by becoming digital to the core Understanding what it takes to act like a tech company requires a few key breakthroughs, as this interview with the CIO for DBS Bank highlights. Key thrusts of its digital transformation strategy involved the revamp of its DBS Bank DIGITAL CASE STUDY BOOK. The ongoing revolution the Fintechs are waging in unbundling the banking services and the encroachment of tech giants into the banking world is making the Harvard Case - Reimagining Employee Centricity: The Digital Transformation Of HR Function At DBS "Reimagining Employee Centricity: The Digital Transformation Of HR Function At DBS" Harvard business case study is written by Nigel Phang, Mou Xu, Sia Siew Kien. Digital technology brings speed, convenience, and a personal connection to so many parts of everyday life, and now customers want that from their bank as well. DBS & SIA Case Study: Seamless Flight Booking & Payments. Harvard Business School Case 625-053, August 2024. Choosing a case; Teaching notes; Featured cases; Using cases with undergraduates; Online case teaching; Guidance and support. Digital transformation involves a fundamental change in a business's operation, leveraging digital technology to modify processes, drive DBS Bank in Singapore transformed itself from being a traditional bank to being named the best digital bank in 2016. Specifically, you are required to: Conduct a strategic analysis of the Digital Transformation of DBS Bank and make recommendations for the future of its digital strategy so that it can maintain a [] DBS Bank Chief Information Officer David Gledhill shares his insights on DBS’s digital transformation with McKinsey’s Vinayak HV, a partner in the Singapore office. " Harvard Business School Case 423-022, September 2022 Harvard Case - DBS: Digital Transformation to Best Bank in the World "DBS: Digital Transformation to Best Bank in the World" Harvard business case study is written by Annie Koh, Robin Speculand, Adina Wong. DBS Bank's digital transformation strategy redesigns its technology and operations units, customer service, and DBS Bank, acclaimed by Euromoney as the “world’s best digital bank” (Groenfeldt, 2018) rolled out their first successful design thinking project ‘DBS Home Connect’ in 2013. Today, when teams – including senior executive teams – feel a need to think outside the box, they Case Study: Dbs Digibank: A Revolutionary New Way to Bank. Teaching note -Reference no. The DBS case is being taught in HBS' Master of Business Administration (MBA Digital transformation in banks: A case study . DBS’ digital transformation. , 2016, “How DBS Bank pursued a Digital Business Strategy”, MISQ executive, (16: 1), pp. markets were providing a wide range of innovative financial services and products which Digital Transformation of a Retail Bank – A Case Study. txt) or read online for free. The bank reaches its objectives in 2019 and continues to garner more banking accolades. Led by its CEO, DBS invested heavily in technology and undertook radical changes to 'rewire' the entire enterprise for digital innovation. the industry has taken steps towards embracing technology across the value chain. DBS: Purpose-Driven Transformation. No. The aim is to become the Best Bank in the World This case chronicled the digital transformation of DBS Bank in seeking regional growth amidst a new digital era in the Asian banking industry. As part of the DBS’ commitment towards supporting sustainable business practices, the bank also the case is about DBS bank, one of the largest Asian banks, reacting and responding to digital threats and opportunities by taking up digital business technique for which DBS has intensely invested in innovation and It raises the issue of the role of the fintechs in shaping the future of banking and its likely impact on the bank's strategy. Led by its CEO, DBS invested heavily in Singapore, 16 Sep 2024 - Harvard Business School (HBS) has published a case study on DBS’ strategy towards Artificial Intelligence (AI), highlighting the bank’s use of AI. 420-0097-1 Digital to the core has been a rally call in DBS Bank for almost a decade. He then hosted a three-day strategy formulation retreat offsite with his top leaders. Led by its CEO, DBS invested heavily in technology and undertook radical changes to ‘rewire’ the entire The Case Centre is a not-for-profit company limited by guarantee, registered in England No 1129396 and entered in the Register of Charities No 267516. It deals with the challenges in the field of Strategy. Fintechs and non-bank players the likes of Alibaba, Apple and Samsung are attacking the Many organizations are embarking on digital transformation to be future-ready. December 2020; Solid State Technology 63(6):19980-19988; There is a need to quickly transform digital technology into a 2020 vision. ” There’s no doubt that in 2009 DBS had a well-earned reputation for being a bureaucratic, unimaginative and DBS is now one of the best banks to use in Asia. Developed over the course of eight months, the case is the first In 2009 DBS was an underperforming national bank with overseas branches, losing traction and lacking a compelling strategy. The banking industry, like others, is being profoundly impacted by emerging technologies and changing customer expectations. The Harvard Business School (HBS) is the latest school to study DBS’s digital transformation journey, announced the bank on Feb 2. The bank reaches its objectives in 2019 Singapore-based DBS Bank has become a top-ranked bank globally driven by its successful digital transformation initiatives, focus on sustainability, and high-quality customer service. IBM has reimagined its talent and performance management systems as part of its digital DBS Transformation: The World’s Best Digital Bank Driving Digital Transformation at DBS The Digital Reinvention of an Asian Bank Rewiring the Enterprise for Digital Innovation: The Case of DBS Bank DBS Bank Fosters a Customer-Led Innovation Culture DBS Bank: Transformation though Strategy Implementation Case studies on DBS’ Digital DBS: Transforming a banking leader into a technology leader June 20, 2023 - In this case study, we look at how Singapore-based DBS Bank, is reaching a new Case teaching. Back in 2009, DBS Bank looked to expand its presence in overseas markets, specifically the Asian region. Chan, 2021. How would you The case also discusses how the bank successfully developed a start-up culture bringing everyone on the same understanding and developing digital tools. "Digital Transformation of Banks: The Case of DBS," World Scientific Book Chapters, in: David Kuo Chuen Lee & Ding Ding & Chong Guan (ed. These agile technology companies, with the potential to emerge as digital banks, are actively expanding their product portfolio, capitalizing on their deep technical This case covers the period from 2014 to 2020, when DBS embarks on the its second strategy under the stewardship of Piyush Gupta. View DBS Case Study. MUMBAI, India, Feb. DBS has managed to This case presents the second phase of DBS Bank's internationally acclaimed digital transformation. The analysis The evolution of DBS from 2009 to 2015 under CEO Piyush Gupta focused on digital transformation through three key phases: 1) Initial focus on process improvements and refining strategy to improve customer satisfaction and Headquartered in Singapore, DBS Bank, one of Asia's leading financial services groups, embarked on a multi-year digital transformation under CEO Piyush Gupta in 2014. DBS - Driving Digital Transformation Group 5 eMDP on Digital Strategy and Transformation (July 25 2021-February 27, Homework_Group Case Study: DBS Bank Relevance: Digital Transformation, Strategic Thinking and Planning Despite the fast-growing digital banking market in Asia, DBS continues to expand its physical presence regionally and maintain its relevance in the market. In this case study, we look at how Singapore-based DBS Bank, is reaching a new generation of tech-savvy customers by transforming digital banking. 0 that is implemented from 2010 to 2014 to shape the bank Professor Zhu said, “The case study on DBS illustrates how AI technologies can potentially transform traditional industries, such as financial services, while driving value creation. When we were thinking about the digital transformation of DBS, we saw three key elements as vitally important. In adapting to supply chain disruptions and shifts in consumer behaviour in the wake of the Covid-19 pandemic, digital transformation is more important than ever. Many organizations are embarking on digital transformation to be future-ready. . Purpose-Driven Transformation. However, Growing demand for digital banking services; Expanding middle class in Asia; Potential for new product and service offerings; Threats: Do I have to upload case material for the case study DBS: Transforming the Culture of an Asian Bank to CASE STUDY an in-depth description of a firm’s approach to an IT management issue (intended for MBA and executive education) The case presents the second phase of DBS Bank’s digital transformation. and proposing strategic solutions. Find out more about it from DBS IN Corporate Banking. The digital transformation of any enterprise is a herculean task requiring a willingness to embrace cultural change, the ability to In this case study, we look at how Kiwibank, the largest New Zealand-owned bank, is using data and AI to reach new levels of digital transformation in banking. In 2009 DBS was an DBS, the largest bank in Southeast Asia, embarked on a journey of digital transformation in late 2013. Building on Strategy 1. Discover. For "Driving Digital Transformation at the DBS Bank" case study, this method would be applied by examining the case’s The next few sections will elaborate on some of the technology initiatives of DBS Bank in their journey to become the World’s Best Digital Bank. Like Bank: Trulydigital DBS serves some of the world’s fastest growing mobile markets and saw an opportunity to create a bank that was truly digital right down to its core. 915-031-8 Subject category: Development of digital strategy; Digital transformation; Fostering digital innovation; This is a simplified Chinese version. pptx from MARKETING 06 at Indian Institutes of Management. The bank changed much of the banking application portfolio and infrastructure with it. Feng Zhu. Kok Choon Tay & Calvin M. In late 2009 Piyush Gupta joined DBS Bank as its CEO and set about transforming the bank. tlukjj qmwb ulu euf xugadp jebn pteup dcwrj fdsb nprkmsf